If you’ve been keeping up an active author presence in the virtual world, you’ll know that social media posts accompanied by photos draw a lot more engagement than those containing only text—or worse, an empty display picture. You may have noticed, too, that photos featuring a human face receive even more clicks and comments, especially if that face is an interesting and/or a friendly one!
The fact is that we human beings are naturally drawn to personal connection. It’s a simple, but vital truth – we crave connection with others and, as readers, exploring the world of literature, we want to come to ‘know’– or, at least, get a feel for – the authors whose books we read.
There is a reason you need to put a face to your name or pen name, not only on social media, but also across all of your marketing platforms. (And if you don’t have an online presence quite yet, you may wish to take this as a sign to get started!)
More than ever before, today’s authors need a warm and welcoming headshot image – or, if they are more serious, a strong and eye-catching one – to display on their book jackets and more. Even one really good photo can go a long way towards capturing people’s attention, while presenting a consistent image of you, the writer, in many different spheres – on your website, on social media platforms, in promotional materials for literary events and media appearances, in your online resume, and even, if you wish, in your email signature.
The business of business is relationships; the business of life is human connection.Robin S. Sharma
As a writer, you want to make the best impression possible when introducing a new publication to the world. You’ve put your heart and soul into it your work – now it’s time to adorn it with an image that conveys your professionalism and artistic integrity, your confidence and pride – to present yourself to the world in a way that will be seen and remembered!
I know it can be challenging to come up with a great headshot – having to look professional but personal, confident but approachable – and that’s why you might wish to consider using a professional photographer who can make the whole process a breeze.
A photographer specializing in headshot photography will know about
- Styles/colors of clothing and makeup that will show up best on camera
- Lighting and backdrop setups that will be the most flattering for you
- Lenses and compositions that are ideal for portrait photography
- Editing and retouching techniques that optimize the quality of your shots, and
- Coaching practices that help you relax and show your very best self on camera
A professional photographer quite literally holds in-hand the difference between a mediocre headshot and a really great one. And a really great image will greatly enhance your ability to stand out amongst the hundreds of other headshots already out in the market.
If you have any questions about the headshot process—or about any of the additional information on my website—please do be in touch. As always, I would be delighted to help.